The Power of Glasses

Óticas Diniz needed to connect with a younger audience that sees glasses not as a necessity, but as a personality extension and a powerful fashion accessory, people who live in TikTok's fast-moving trend cycle.

That specific audience consumes fashion and behavior through quick, dynamic, musical videos. Speaking TikTok's native language was the most honest way to reach them.

With the tagline "Discover the power of glasses," we built a digital-first campaign with two major TikTok creators, Luccas Abreu and Priscila Caliari, using viral-video aesthetics, engaging choreography, and dynamic outfit and glasses changes for every occasion.

30", 15", and 5" films for TV and social media, activation across YouTube, Facebook, Instagram, Twitter, and TikTok, and point-of-sale materials in over 1,000 stores.

We carried TikTok's native language all the way into the physical shopping experience, creating a coherent journey from digital to point of sale.