Páginas Laranjas

Natura needed to celebrate the people who truly sustain its brand in Brazil: thousands of consultants who don't just sell, but live the brand every day within their communities.

Natura's strength isn't only in the product, it's in the network of affection formed by these people, who share real stories of transformation. Giving voice to those stories felt more powerful than any traditional product campaign.

We created Páginas Laranjas, a virtual catalog of stories where each consultant can share their journey through text, audio, and photos, each one with a personalized illustration, in an interactive space made to be shared.

Launch with 50 stories, with expectations to double that number by Consultant's Day, the "Rede de Afeto" (Network of Affection) campaign, a launch livestream with Emicida and Ivete Sangalo, and collaborative creation with partners like Uplab, Anormal Coletivo, and Biscos.

We gave real visibility to the stories of prosperity within Natura's network, reinforcing that the brand's business model is, at its core, made of human stories.