The Unstained Collection

Heinz wanted to connect with a young, fashion-forward, street-culture audience, people who value style as much as flavor, and who also live with the universal fear of staining their clothes during an overly enthusiastic meal.

If loving Heinz means enjoying every bite without hesitation, then style and practicality shouldn't have to compete with that experience.

In partnership with Working Title, we created The Unstained Collection, a unisex clothing line with hydro-repellent, waterproof technology, featuring asymmetric cuts and a street vibe, merging fashion and function in a way never seen from a condiment brand.

Full fashion collection, uniting textile innovation with the brand's visual identity.

Heinz gained a whole new territory of brand love, moving from the table into the right audience's closet.